Starting April 5th, 2010 fishing fans will have a chance to hook the catch of a lifetime at participating Ontario Subway® restaurants with the Hook, Line and SUBWAY® contest. This 13-week contest will award weekly prizes from great companies like Shimano, Berkley, Rapala, Fuji and Bass Pro Shops. But the ultimate prize? Dave Mercer’s very own bass boat! A Skeeter FX20 equipped with the brand new 250hp Yamaha VMAX SHO worth over $75,000.00. This is the actual boat that Dave uses every week on his television show, Dave Mercer’s Facts of Fishing® THE SHOW.

Lucky fishing fans simply have to visit a participating SUBWAY® restaurant, enjoy a Fresh Value Meal®, complete a ballot and they could find themselves reeling in this dream boat.

“I don’t know if this makes SUBWAY® restaurants the best sponsor or worst sponsor I could have,” Mercer said jokingly. “Because they are actually giving away my boat. I mean, I’ve seen contests similar to this in the past where companies gave away a replica prize of some sort. But this is actually MY boat! Winning this boat will truly be a dream come true for one lucky angler and its amazing to have such a great companies supporting our sport.

Hook, Line and SUBWAY® runs April 5th to July 5th, 2010 at all participating Ontario SUBWAY® restaurants. So make sure to get in and Hook, Line and SUBWAY® yourself a new boat!

About SUBWAY® restaurants:
Founded in 1965, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 31,000 locations, individually owned and operated by local entrepreneurs in 90 countries.

With regional offices in Amsterdam, Beirut, Brisbane, Canada, Miami, and Singapore, the SUBWAY® restaurant chain first began franchising in 1974 and opened its first international location in Bahrain in 1984.